Talita Zampieri

Schedule for Web Summit Rio 2025

Monday, April 28

10:15 - 10:40
Conference time
2025-04-28T13:15:00Z - 2025-04-28T13:40:00Z
Your local time
The secret to startup hyper growth While global VC investment has cooled, some startups are defying the trend—and growing fast. Kicking off our event in Rio, this high-energy session brings together founders from three breakout companies in diverse industries, all on hyper-growth trajectories. What’s fueling their momentum? Let's find out. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Panel
Attending
Talita Zampieri Superlógica Tecnologias
10:40 - 11:10
Conference time
2025-04-28T13:40:00Z - 2025-04-28T14:10:00Z
Your local time
Pix by biometrics: the new era of smart payments Experience the future of payments with Google and Itaú's innovative Pix by Biometrics! This cutting-edge technology leverages biometric authentication for seamless, secure transactions directly through the Google Wallet app, revolutionizing the way you pay.
Track
Away from the stage
Location
E372
Format
Away from the stage
Attending
Talita Zampieri Superlógica Tecnologias
11:00 - 11:50
Conference time
2025-04-28T14:00:00Z - 2025-04-28T14:50:00Z
Your local time
Women in Sales Meetup [With Community Partner, Women in Sales] We're bringing together women in sales meetup for an informal gathering. It's an excellent opportunity to connect and share insights with peers in a smaller, more informal setting. To get the conversation rolling, here are a few starters: • What’s the best advice you’ve received within this community? • How do you navigate challenges unique to your experience? • What kind of support or connections are you looking for here?
Track
Meetup
Location
Community Space
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
11:00 - 11:20
Conference time
2025-04-28T14:00:00Z - 2025-04-28T14:20:00Z
Your local time
Let’s talk TikTok: the creator playbook for 2025 Creator marketing has never been more important for your business. A recent study by Influencer Marketing Hub found that 63% of consumers trust influencers more than brands. So how do you build an effective creator marketing strategy in 2025? And how can brands and creators collaborate effectively and adapt to the changing content landscape? Join this session to learn the winning creator strategies for the world’s most popular platform. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
11:20 - 11:50
Conference time
2025-04-28T14:20:00Z - 2025-04-28T14:50:00Z
Your local time
Senna XR: how creative tech contributed to the legacy of a sporting icon Join this session to learn how creative technology contributed to the celebration of Ayrton Senna’s legacy during the 2024 São Paulo Formula 1 Grand Prix. We’ll explore the strategic use of immersive tech, mobile AR, AI-powered OOH screens, and gamified storytelling — which enabled new ways of living, sharing, and paying tribute to Brazil’s most iconic sports hero. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
11:40 - 12:00
Conference time
2025-04-28T14:40:00Z - 2025-04-28T15:00:00Z
Your local time
Creators: The next gen of small business The rise of the creator economy offers an incredible opportunity for individuals to utilize their talents for income, and for companies to capture their share of a large and dynamic opportunity. The next generation of small business owners, driven by Gen Z and young Millennials, are reshaping the business landscape with their innovative use of social channels and digital tools. It's time to revolutionize the financial system and empower the creators who are driving the future of business. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
11:50 - 12:15
Conference time
2025-04-28T14:50:00Z - 2025-04-28T15:15:00Z
Your local time
The growth marketing playbook Growth marketing is an ever-evolving practise, blending data, strategy, and good old-fashioned problem-solving. The rapid advancement of technologies in the marketer's toolkit means the space is changing more than ever. Join this session to learn how to increase your exposure, build your audience, and achieve cultural relevance. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.u in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
12:00 - 12:40
Conference time
2025-04-28T15:00:00Z - 2025-04-28T15:40:00Z
Your local time
Automation vs. Authenticity: How to Humanize Tech at Scale [A women in tech meetup] We're bringing together our Women in Tech ambassadors to discuss automation vs. authenticity: how to humanize tech at scale for an informal gathering.
Track
Meetup
Location
Community Space
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
12:00 - 12:20
Conference time
2025-04-28T15:00:00Z - 2025-04-28T15:20:00Z
Your local time
From Twitter to the White House: Elon Musk’s play for power Elon Musk’s takeover of Twitter was just the beginning. In this session, the authors of Character Limit: How Elon Musk Destroyed Twitter explore how Musk has expanded his influence to the highest office in the Western world. Discover the strategies he’s carried over from his Twitter reign to his unprecedented role in the White House—and what it means for the future of power, politics, and technology. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
12:00 - 12:45
Conference time
2025-04-28T15:00:00Z - 2025-04-28T15:45:00Z
Your local time
The Business of Influence: Humanizing B2B [Hosted by LinkedIn] Explore how B2B influencer marketing is reshaping trust, engagement, and growth—driven by real voices, thought leaders, and LinkedIn as the home of credible content in the creator economy.
Track
Masterclasses
Location
Masterclass 3
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
12:30 - 12:50
Conference time
2025-04-28T15:30:00Z - 2025-04-28T15:50:00Z
Your local time
Women in Marketing 📈 We're bringing together women in marketing 📈 for an informal gathering. It's an excellent opportunity to connect and share insights with peers in a smaller, more informal setting. To get the conversation rolling, here are a few starters: • What’s the best advice you’ve received within this community? • How do you navigate challenges unique to your experience? • What kind of support or connections are you looking for here?
Track
Meetup
Location
Meetup Area 2
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
12:35 - 12:55
Conference time
2025-04-28T15:35:00Z - 2025-04-28T15:55:00Z
Your local time
Ctrl+Alt+CX: hacking customer experience in an agentic era Join executives from Talkdesk and Pendo as they explore how AI is transforming support, service, and product interaction from reactive to intelligent. Hear how today’s leading teams are designing for the agentic era, where prompts, models, and intent shape every user touchpoint. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
AI Summit
Location
Stage 3
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
12:45 - 13:00
Conference time
2025-04-28T15:45:00Z - 2025-04-28T16:00:00Z
Your local time
From legacy to innovation: Brazil's payment evolution From the days of boleto to the rise of Pix, Latin America’s payment landscape has transformed dramatically. Join EBANX Co-founder and CEO João Del Valle as he explores the key shifts that are redefining digital commerce and the payments industry. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Fintech Summit
Location
Stage 5
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
13:00 - 13:45
Conference time
2025-04-28T16:00:00Z - 2025-04-28T16:45:00Z
Your local time
Reputation-led growth: Monetizing Trust for Growth [Hosted by MOTIM] Capitalise on your trustworthiness by building authority, amplifying relationships and anchoring credibility. Join this masterclass to learn how to achieve sustainable scale with a reputation-led growth strategy. This session will be in Portuguese.
Track
Masterclasses
Location
Masterclass 3
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
13:30 - 14:15
Conference time
2025-04-28T16:30:00Z - 2025-04-28T17:15:00Z
Your local time
Women strengthening BRICS economic boundaries [Hosted by Ministry of Science, Technology and Innovation] This masterclass will explore how women entrepreneurs are in a strategic position to connect markets and drive innovation among the BRICS countries, and how women-led startups can explore new opportunities and expand their impact in emerging markets.
Track
Masterclasses
Location
Masterclass 4
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
14:00 - 14:30
Conference time
2025-04-28T17:00:00Z - 2025-04-28T17:30:00Z
Your local time
TikTok and the power of discovery: Ivete Sangalo's viral journey TikTok is redefining how we discover, connect, and engage with content. From humorous videos to science hacks, the platform has transformed how we connect, learn, and explore. In this session, we’ll dive into the phenomenon of discovery on TikTok through the lens of Ivete Sangalo’s experience during Carnival. Learn how Ivete leveraged TikTok’s unique power of reaching new audiences and creating cultural moments to elevate her brand. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Fireside
Attending
Talita Zampieri Superlógica Tecnologias
14:20 - 14:40
Conference time
2025-04-28T17:20:00Z - 2025-04-28T17:40:00Z
Your local time
Marketing for startups: everything you need to know Marketing isn’t just for big brands—it’s a critical growth driver for early-stage startups. Join this panel where we’ll break down when to start thinking about your marketing strategy, how to allocate your budget wisely, and how to compete against bigger players with limited resources. Whether you're pre-launch or scaling, this session will equip you with all the tools to make the most of your marketing efforts. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Panel
Featuring
Eduardo Vieira SoftBank Group
Tatiana Schibuola UOL Notícias
Talita Zampieri Superlógica Tecnologias
Max Satiro V4
15:00 - 15:45
Conference time
2025-04-28T18:00:00Z - 2025-04-28T18:45:00Z
Your local time
Brazil as a revolutionary power in payment methods [Hosted by Zoop] Discover the potential of embedded finance to generate new revenue and elevate customer experiences. Master the seamless integration of financial services into your platform, transforming payments into a profitable asset. This session will be in Portuguese.
Track
Masterclasses
Location
Masterclass 3
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
15:00 - 15:20
Conference time
2025-04-28T18:00:00Z - 2025-04-28T18:20:00Z
Your local time
Beyond convenience: winning the next battle in retail Join the Chief Direct-to-Consumer Officer of AB InBev, Lucas Herscovici, for a fireside chat that dives into the future of retail. In the on-demand era where consumers have the world at their fingertips, brands need to go the extra mile to stand out. Lucas will explore how brands can show up authentically and create experiences that truly resonate with their audience. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Fireside
Attending
Talita Zampieri Superlógica Tecnologias
16:00 - 16:45
Conference time
2025-04-28T19:00:00Z - 2025-04-28T19:45:00Z
Your local time
The storytelling game [Hosted by Pina] In this hands-on workshop presented by Pina and co-hosted by InfoMoney, you'll be invited to share your stories using practical storytelling hacks we've gathered along the way
Track
Masterclasses
Location
Masterclass 2
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
16:00 - 16:30
Conference time
2025-04-28T19:00:00Z - 2025-04-28T19:30:00Z
Your local time
Super Apps: Challenges and Opportunities in the Journey to Connect Users The panel will delve into the complex world of creating and scaling unified digital experiences. Featuring insights from Plug and Play and a representative from Banco BRB, this session will explore the BRB's journey in building and launching their own super app, a strategic move aimed at transforming customer engagement. The discussion will cover the initial drivers behind this ambitious project, the lessons learned during its development and rollout, and the tangible impact it has had on customer experience. Furthermore, the panel will look ahead, examining the ongoing challenges and future opportunities in continuously enhancing user experience within the super app ecosystem.
Track
Away from the stage
Location
E413
Format
Away from the stage
Attending
Talita Zampieri Superlógica Tecnologias
16:00 - 16:20
Conference time
2025-04-28T19:00:00Z - 2025-04-28T19:20:00Z
Your local time
The future of organic traffic AI is changing how people search: fewer clicks, less traffic, and a big impact on your sales. In this keynote, Neil Patel breaks down what this means for your business and how to stay ahead. You’ll learn how AI-generated results are shifting organic traffic, why brand authority matters more than ever, and how to turn visibility into real revenue. It’s time to stop chasing rankings and start focusing on what actually drives growth. Walk away with simple, effective strategies you can put to work right away. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
16:10 - 16:40
Conference time
2025-04-28T19:10:00Z - 2025-04-28T19:40:00Z
Your local time
Tap, Click, Pay: What’s next in payments? Discover the latest in paytech and explore the transformative innovations shaping the industry, including real-time payments, BNPL, super apps, and embedded finance. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Fintech Summit
Location
Stage 5
Format
Panel
Attending
Talita Zampieri Superlógica Tecnologias
16:15 - 16:35
Conference time
2025-04-28T19:15:00Z - 2025-04-28T19:35:00Z
Your local time
Let's chat about the power of conversations with Giovanna Antonelli Drawing from her own journey — from actress to entrepreneur and mentor — Giovanna Antonelli shares how she has always prioritized listening, interacting, and creating authentic connections. She explores how social media has amplified our ability to connect deeply with our audiences. In this chat, she’ll show how, with creativity and a personal touch, even the most automated messages can become powerful bridges for real relationships. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
16:40 - 16:55
Conference time
2025-04-28T19:40:00Z - 2025-04-28T19:55:00Z
Your local time
Success: Investing in humanity's future Join us as experienced investor, Steve Ogunro, explores the process behind the upcoming tv show, Success, and how you could get investment - and be on tv - in the future! This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
New Venture Summit
Location
Stage 8
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
17:00 - 17:30
Conference time
2025-04-28T20:00:00Z - 2025-04-28T20:30:00Z
Your local time
Reinventing digital presence in established markets – with Neil Patel Neil Patel - Founder of NP Digital and New York Times Bestselling Author - reveals how legacy brands can leverage AI and data to scale digital presence, attract qualified audiences, and lead in the age of digital disruption. Practical insights for those aiming to lead — not follow.
Track
Away from the stage
Location
E361
Format
Away from the stage
Attending
Talita Zampieri Superlógica Tecnologias
17:00 - 17:25
Conference time
2025-04-28T20:00:00Z - 2025-04-28T20:25:00Z
Your local time
Behind the headlines: A new era of storytelling Join Danilo Luiz, professional footballer for Brazil’s national team & CR Flamengo, and co-founder of Voz Futura, Pedro Pirim Rodrigues, as they explore how purpose-driven content can reshape the future of media, shifting the focus from negativity to narratives that inspire and drive change. They discuss how Voz Futura is leveraging education, entertainment, and technology to redefine storytelling, influence societal discourse, and build a more positive and impactful media landscape. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias

Tuesday, April 29

10:40 - 11:10
Conference time
2025-04-29T13:40:00Z - 2025-04-29T14:10:00Z
Your local time
M&A and VC Trends for 2025 The fintech and SaaS sectors are experiencing dynamic shifts in the venture capital (VC) and mergers and acquisitions (M&A) landscape. In 2025, there is a notable increase in growth-stage investments and megadeals, driven by the need for technological advancements and market expansion. Understanding these trends is crucial for stakeholders aiming to capitalize on emerging opportunities and navigate the evolving market.
Track
Away from the stage
Location
E372
Format
Away from the stage
Attending
Talita Zampieri Superlógica Tecnologias
10:41 - 10:52
Conference time
2025-04-29T13:41:00Z - 2025-04-29T13:52:00Z
Your local time
Opening remarks This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Growth Summit
Location
Stage 4
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
11:00 - 11:20
Conference time
2025-04-29T14:00:00Z - 2025-04-29T14:20:00Z
Your local time
The power of content: Transforming how we sell to SMBs Small and medium-sized businesses are changing the way they buy. In a world where simplicity, autonomy, and freedom of choice across multiple channels are essential, content and technology are taking the lead in shaping the B2B buying experience. This panel brings together Claro Empresas and Mimo Live Sales to discuss how live commerce is turning every point of contact into a real conversion opportunity, opening the door to a new era of connection between large corporations and SMBs. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Corporate Innovation Summit
Location
Stage 3
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
11:03 - 11:14
Conference time
2025-04-29T14:03:00Z - 2025-04-29T14:14:00Z
Your local time
5 Mental models that helped me manage billions From managing billions to scaling Nexa, Lucas Danicek Borges shares 5 mental models that shaped his career and now guide one of Brazil’s boldest fintech bets. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Growth Summit
Location
Stage 4
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
11:05 - 11:30
Conference time
2025-04-29T14:05:00Z - 2025-04-29T14:30:00Z
Your local time
Agents as allies: Essential skills for working alongside AI agents As AI agents move beyond simple prompts to become autonomous collaborators, the workforce is on the brink of a major transformation. This panel will explore how employees and students can future-proof their skills, how businesses should adapt to an AI-augmented workplace, and what seamless human-AI collaboration will look like. Join industry leaders as they discuss the strategies needed to thrive in an AI agent-enabled world. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
11:15 - 11:40
Conference time
2025-04-29T14:15:00Z - 2025-04-29T14:40:00Z
Your local time
Strategy over trends: how to build consistency in a chaotic world In a fast-moving digital landscape where trends come and go overnight, many brands struggle to stay relevant without losing their identity. This talk explores why long-term strategy should take precedence over fleeting trends and how businesses can build a marketing foundation that withstands constant change. Whether you’re a marketer, entrepreneur, or brand leader, you’ll learn how to navigate chaos with confidence and clarity. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
11:15 - 11:35
Conference time
2025-04-29T14:15:00Z - 2025-04-29T14:35:00Z
Your local time
Welcome to the future of cross-platform storytelling Porta dos Fundos has redefined digital storytelling, evolving beyond comedy sketches to become a multi-platform creative powerhouse. In this session, Fabio Porchat, Co-founder of Porta dos Fundos, is joined by Patricia Muratori, Director, Latin America at YouTube, to take us behind the scenes of their journey — exploring how they’re embracing diverse distribution channels, from YouTube to FAST channels, and leveraging every tool across social media to reach new audiences. Discover what it takes to build a content ecosystem that thrives across platforms in today’s digital landscape. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
New Media Summit
Location
Stage 5
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
11:30 - 12:00
Conference time
2025-04-29T14:30:00Z - 2025-04-29T15:00:00Z
Your local time
The Power of Influencer Marketing in B2B Showcasing the impact of influencer marketing in B2B through the innovative case of BV's "Vendedor Completão," revolutionizing the B2B2C approach and driving transformative results.
Track
Away from the stage
Location
E334
Format
Away from the stage
Attending
Talita Zampieri Superlógica Tecnologias
11:30 - 11:55
Conference time
2025-04-29T14:30:00Z - 2025-04-29T14:55:00Z
Your local time
A conversation with with Desi, the Humanoid Robot Join the Artificial Superintelligence (ASI) Alliance for a groundbreaking live experience. Meet Desi, the humanoid robot. Created by master artist and roboticist David Hanson and his team at Hanson Robotics and powered by SingularityNET. Whether you're curious, confused, or just feel like chatting, Desi is here to help. Ask anything and interact naturally, it’s like talking to a super-smart friend who just happens to be a robot! In this interactive session at Rio Web Summit, you'll get up close with Desi, ask any question you can think of, from quantum physics to pineapple on pizza. This session will be taking place in Portuguese and English. Listen along with live translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Experience Summit
Location
Stage 8
Format
Experiences
Attending
Talita Zampieri Superlógica Tecnologias
12:15 - 12:35
Conference time
2025-04-29T15:15:00Z - 2025-04-29T15:35:00Z
Your local time
Innovate to adapt The modern economy presents ever changing challenges - from changing consumer desires, to the seismic shifts of new technologies. And modern companies have to innovate in order to adapt to these changes - in this session we will hear about how to adapt and innovate. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Corporate Innovation Summit
Location
Stage 3
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
12:30 - 13:15
Conference time
2025-04-29T15:30:00Z - 2025-04-29T16:15:00Z
Your local time
Crafting the perfect elevator pitch Startup masterclasses are 45-minute sessions covering all of the elements essential for startup success. They are an opportunity for startups to learn from those driving change in their respective industries, in an interactive and intimate setting.
Track
Masterclasses
Location
Masterclass 1
Format
Startup Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
12:35 - 13:00
Conference time
2025-04-29T15:35:00Z - 2025-04-29T16:00:00Z
Your local time
The tech playbook for building beloved brands The relationship between technology and brand building is stronger than you think. Join this panel of agency and marketing leaders to explore how brands are using tech to discover new audiences, create compelling narratives, and power storytelling on a global scale. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Panel
Attending
Talita Zampieri Superlógica Tecnologias
13:00 - 13:40
Conference time
2025-04-29T16:00:00Z - 2025-04-29T16:40:00Z
Your local time
Digital Marketers Meetup 📣 We're bringing together digital marketers meetup 📣 for an informal gathering. It's an excellent opportunity to connect and share insights with peers in a smaller, more informal setting. To get the conversation rolling, here are a few starters: • What’s one challenge you’ve faced as a digital marketers meetup 📣? • How do you stay inspired and effective in your digital marketers meetup 📣 work? • What tool or method has changed the way you approach your role?
Track
Meetup
Location
Meetup Area 3
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
14:00 - 14:40
Conference time
2025-04-29T17:00:00Z - 2025-04-29T17:40:00Z
Your local time
AI: From productivity to creativity [a women in tech meetup] We're bringing together our Women in Tech Ambassadors to discuss AI: from productivity to creativity for an informal gathering. Join us for an engaging discussion!
Track
Meetup
Location
Community Space
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
14:00 - 14:30
Conference time
2025-04-29T17:00:00Z - 2025-04-29T17:30:00Z
Your local time
Adolescence: The Series. Adolescences: The Challenge In this talk, Gabriel Chalita presents Senac RJ's boldest initiative: Technical Education Integrated with High School. With cutting-edge programs like Artificial Intelligence, Multimedia, and Business Administration, this innovative model combines technical training with personal development, highlighting the Life Plan as a key differentiator. More than just education, it’s a passport to the future, boldly and transformatively connecting learning with the job market.
Track
Away from the stage
Location
E373
Format
Away from the stage
Attending
Talita Zampieri Superlógica Tecnologias
14:05 - 14:25
Conference time
2025-04-29T17:05:00Z - 2025-04-29T17:25:00Z
Your local time
Decoding the future: your consumer in 2027 In 2027, a brand’s success will hinge on repairing trust and bringing fun and play to the everyday. Meet the four consumer profiles and discover the sentiments that will drive purchases and brand loyalty in the upcoming two years, when we will see a new emphasis on time – how we spend it, how we defy it, and how we grow alongside it. Join WGSN, the global authority on consumer trend forecasting, for a deep dive into what consumers will want in 2027, and what you need to do to win minds and market share. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
14:24 - 14:35
Conference time
2025-04-29T17:24:00Z - 2025-04-29T17:35:00Z
Your local time
Shaping the future of finance in Latin America This talk will discuss the convergence between banks and fintechs. What happens when banks and fintechs intersect in their business strategies? One of the movements for 2025 is the "financial convergence", where different entities are aligning their practices: On the one hand, banks deepening digital strategy, while fintechs are going after cash networks to reach traditionally excluded places. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Growth Summit
Location
Stage 4
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
14:30 - 14:50
Conference time
2025-04-29T17:30:00Z - 2025-04-29T17:50:00Z
Your local time
The rise of Newsfluencers In an era where social media dominates information flow, a new breed of digital creators has emerged: the Newsfluencers. These influencers are reshaping how news is shared, consumed, and trusted, especially among younger audiences. But what does it mean when headlines come from individuals instead of institutions? This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
New Media Summit
Location
Stage 5
Format
Fireside
Attending
Talita Zampieri Superlógica Tecnologias
14:30 - 15:15
Conference time
2025-04-29T17:30:00Z - 2025-04-29T18:15:00Z
Your local time
Is SaaS dead? How is AI shaking the ecossystem [Hosted by FM/Derraik] Explore the impact of AI on the SaaS ecosystem, the challenges and opportunities for VCs and startups, and how the software model is evolving in this new era. Is SaaS dead or just reinventing itself? This session will be in Portuguese.
Track
Masterclasses
Location
Masterclass 4
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
14:45 - 15:05
Conference time
2025-04-29T17:45:00Z - 2025-04-29T18:05:00Z
Your local time
Are we in a golden age for data-driven marketing? In the digital age, marketers have never had more access to data about their audience. And rapid advancements in AI have unlocked new paths to personalise and craft your messaging strategy. But how do you do this in an authentic way that doesn't invade the privacy of your customers? Join this session to explore all the tips and tricks to navigate the data gold rush. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
15:00 - 15:20
Conference time
2025-04-29T18:00:00Z - 2025-04-29T18:20:00Z
Your local time
Real Estate Meetup 🏡 We're bringing together real estate meetup 🏡 for an informal gathering. It's an excellent opportunity to connect and share insights with peers in a smaller, more informal setting. To get the conversation rolling, here are a few starters: • What inspired you to join this meetup? • What kinds of conversations are you hoping to have here? • Is there a specific project or goal you’re working on this year?
Track
Meetup
Location
Meetup Area 1
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
15:05 - 15:25
Conference time
2025-04-29T18:05:00Z - 2025-04-29T18:25:00Z
Your local time
Building high performance marketing teams with a Day 1 mentality In today's rapidly evolving tech landscape, marketing teams need more than just innovative ideas – they require agility, adaptability, and the relentless drive characteristic of "Day 1" startups. This talk explores how adopting a Day 1 mentality can supercharge marketing teams, fueling continuous innovation, swift execution, and sustained growth. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Fireside
Attending
Talita Zampieri Superlógica Tecnologias
15:30 - 15:50
Conference time
2025-04-29T18:30:00Z - 2025-04-29T18:50:00Z
Your local time
Recipes for engagement: feeding community through social media Modern visual media is so instantly appealing that creators can transcend language barriers to garner huge followings across the world. In this panel, we're going to discuss the secret sauce of food Tik Toks. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
New Media Summit
Location
Stage 5
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
15:45 - 16:05
Conference time
2025-04-29T18:45:00Z - 2025-04-29T19:05:00Z
Your local time
The algorithm dilemma: How to nail your social marketing strategy In a fractured social media landscape, where algorithms come and go, it can be hard to develop a coherent strategy that promotes your brand and engages your audience. Join this session to learn about the latest advancements in cross-channel marketing, how to develop a playbook that works for all platforms, and how AI is unlocking new potential for social-first brands. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Marketing Summit
Location
Stage 6
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
15:50 - 16:10
Conference time
2025-04-29T18:50:00Z - 2025-04-29T19:10:00Z
Your local time
Crafting culture through experience What happens when a tech founder and a DJ take the stage—together? This unique conversation brings the worlds of digital innovation and live music into harmony. With insights from the founder of Fever, the platform behind immersive experiences across the globe, and Ashibah, a genre-blending artist who turns dance floors into destinations, we’ll explore the heartbeat of culture creation today. From scaling nightlife to curating unforgettable moments, this is where tech meets tempo. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
New Media Summit
Location
Stage 5
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
16:10 - 16:30
Conference time
2025-04-29T19:10:00Z - 2025-04-29T19:30:00Z
Your local time
The creative strategy You've put in the hard work, you've met all the deadlines and you have produced some of your finest work... now what? In this panel - we'll discuss how creatives can find success. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
New Media Summit
Location
Stage 5
Format
Fireside
Attending
Talita Zampieri Superlógica Tecnologias
16:30 - 16:55
Conference time
2025-04-29T19:30:00Z - 2025-04-29T19:55:00Z
Your local time
Building a culture of innovation Corporate culture can either stifle or unleash innovation. Building a culture that takes feedback, iterates, and experiments is crucial to success in the modern world. In this panel we will explore how to build a culture that embraces these values and creates opportunity for long term success. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Corporate Innovation Summit
Location
Stage 3
Format
Panel
Attending
Talita Zampieri Superlógica Tecnologias

Wednesday, April 30

10:45 - 11:05
Conference time
2025-04-30T13:45:00Z - 2025-04-30T14:05:00Z
Your local time
Beyond the feed: Building a personal brand that lasts Social media moves fast, but a strong personal brand stands the test of time. In this session, Brazilian entrepreneurs and content creators Jade Picón and Hugo Gloss share their journeys beyond the feed—how to build an authentic, lasting brand that grows with you in the ever-changing digital world. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
11:20 - 11:45
Conference time
2025-04-30T14:20:00Z - 2025-04-30T14:45:00Z
Your local time
The new C-suite The future of work is being written by those who understand that innovation isn't about age—it's about perspective. Join this panel of Gen-Z and Millennial leaders as they share how emerging technologies, new organizational designs, and bold leadership models are outpacing traditional corporate structures and fuelling innovation. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
People Summit
Location
Stage 8
Format
Panel
Attending
Talita Zampieri Superlógica Tecnologias
11:30 - 11:50
Conference time
2025-04-30T14:30:00Z - 2025-04-30T14:50:00Z
Your local time
Ensemble, from solo to symphony The myth of the self-made woman is inspiring - but dangerous. When women succeed in isolation, we miss the chance to create systemic change. This panel explores how women can leverage collaboration to unlock new opportunities, accelerate impact, and reshape industries. Drawing from the book Ensemble, get ready for stories, learnings and tangible insights from 3 different women on how collective action fosters resilience, influence, and transformation—personally, professionally, and globally. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Creative Summit
Location
Stage 5
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
11:30 - 12:15
Conference time
2025-04-30T14:30:00Z - 2025-04-30T15:15:00Z
Your local time
Are we killing ourselves with work? [Hosted by IPEFEM] Workplaces impact mental health. How can we ensure safety for all, considering diverse experiences and systemic inequalities? This talk explores mental health, career, identity, racism, sexism, and creating inclusive cultures. It addresses DEI and balancing self-responsibility with collective change for a fairer work environment.
Track
Masterclasses
Location
Masterclass 1
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
12:00 - 12:30
Conference time
2025-04-30T15:00:00Z - 2025-04-30T15:30:00Z
Your local time
The New Era of Customer Experience: Smart Personalization with AI and Data In this presentation, we will explore how companies are revolutionizing customer engagement through innovative strategies and cutting-edge technology.
Track
Away from the stage
Location
E373
Format
Away from the stage
Attending
Talita Zampieri Superlógica Tecnologias
12:00 - 12:45
Conference time
2025-04-30T15:00:00Z - 2025-04-30T15:45:00Z
Your local time
Turning customer pain into product innovation [Hosted by iFood Benefícios] How to actively listen and turn real customer pain points into relevant, scalable solutions that drive product innovation and meaningful impact.
Track
Masterclasses
Location
Masterclass 3
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
12:50 - 13:10
Conference time
2025-04-30T15:50:00Z - 2025-04-30T16:10:00Z
Your local time
CEO creators: How to turn content into business As the creator economy explodes in Brazil, content is no longer just a form of expression — it’s big business. This panel dives into the strategies behind turning creativity into entrepreneurship, the tools shaping the future of digital content, and what it takes to build sustainable creator-led ventures in a rapidly evolving landscape. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Creative Summit
Location
Stage 5
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
13:00 - 13:20
Conference time
2025-04-30T16:00:00Z - 2025-04-30T16:20:00Z
Your local time
Women in SaaS 💻 We're bringing together women in saas 💻 for an informal gathering. It's an excellent opportunity to connect and share insights with peers in a smaller, more informal setting. To get the conversation rolling, here are a few starters: • What’s the best advice you’ve received within this community? • How do you navigate challenges unique to your experience? • What kind of support or connections are you looking for here?
Track
Meetup
Location
Meetup Area 2
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
13:00 - 13:45
Conference time
2025-04-30T16:00:00Z - 2025-04-30T16:45:00Z
Your local time
Tech market in the USA: Career, immigration and more [Hosted by D4U Immigration] Do you want to work in Technology in the USA? The American market needs you! Discover salaries, opportunities, and how to get your Green Card with Wagner Pontes, an immigration expert.
Track
Masterclasses
Location
Masterclass 3
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
13:10 - 13:30
Conference time
2025-04-30T16:10:00Z - 2025-04-30T16:30:00Z
Your local time
Belonging and culture: Creating space in polarised times As conversations around inclusion and belonging become more polarised, what impact is this having in Brazil? This session dives into the cultural landscape, exploring how communities and organisations are navigating these tensions while creating space for connection. Join Laura Salles, Founder of PlurieBR, Verônica Dudiman, Co-Founder of Indique, and Livia Martini, Chief People Officer of Wellhub, for a insightful discussion on building belonging in complex times. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Creative Summit
Location
Stage 5
Format
Panel
Attending
Talita Zampieri Superlógica Tecnologias
14:00 - 14:40
Conference time
2025-04-30T17:00:00Z - 2025-04-30T17:40:00Z
Your local time
Women Founders Guidance Hour with Web Summit's women in tech ambassadors We're bringing together our Women in Tech ambassadors to offer advice and guidance to women founders at Web Summit Rio.
Track
Meetup
Location
Community Space
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
14:00 - 14:45
Conference time
2025-04-30T17:00:00Z - 2025-04-30T17:45:00Z
Your local time
Data-driven B2B sales: Scalable strategies to attract, convert and expand [Hosted by RD Station] In this masterclass, you’ll learn how to blend AI-powered lead generation, hyper-targeted outreach, and high-conversion negotiation frameworks to build a predictable B2B sales engine, with low-cost and high-impact strategies to close more deals and increase your revenue. This masterclass will be hosted in Portuguese.
Track
Masterclasses
Location
Masterclass 3
Format
Masterclass
Attending
Talita Zampieri Superlógica Tecnologias
14:20 - 14:40
Conference time
2025-04-30T17:20:00Z - 2025-04-30T17:40:00Z
Your local time
The network effect Two of Brazil's most successful unicorns are built on networks. Frete.com must cover point-to-point freight transportation for every corner of the world's fifth-largest country. iFood is the largest food delivery service on the continent but got there by innovating and tailoring its product, one neighbourhood at a time. Learn about the importance of networks on a micro and macro scale and how two of Brazils most successful startups will navigate the new world order of tariffs and trade wars. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Center Stage
Location
Center Stage
Format
Super fireside
Attending
Talita Zampieri Superlógica Tecnologias
14:50 - 15:10
Conference time
2025-04-30T17:50:00Z - 2025-04-30T18:10:00Z
Your local time
Accelerated innovation: How leaders can turn AI agents into real business results AI agents are catalysts for strategic expansion. They manage operations at scale, reduce inefficiencies, and shape the way for new markets. Growth is no longer a challenge but how do you coordinate this rapid expansion with automation? Learn from multiple founder, Alessio Aloncio. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
SaaS Summit
Location
Stage 4
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
15:00 - 15:40
Conference time
2025-04-30T18:00:00Z - 2025-04-30T18:40:00Z
Your local time
Women in Leadership 👩‍💻 Join us in Meetup Area 3 for a casual gathering of women in leadership. It’s a chance to connect, share experiences, and support each other in an informal setting. To get the conversation rolling, here are a few starters: • What’s the best leadership advice you’ve received? • How do you stay confident in challenging environments? • What’s a leadership lesson you’ve learned the hard way?
Track
Meetup
Location
Meetup Area 3
Format
Meetup
Attending
Talita Zampieri Superlógica Tecnologias
15:10 - 15:30
Conference time
2025-04-30T18:10:00Z - 2025-04-30T18:30:00Z
Your local time
How innovative companies use AI to win customers Voice of the Customer is the lifeblood of every technology business. But most companies lose touch with it as they scale, leading to poor customer experiences and high churn. Some companies, however, have taken a different path. They not only stay in touch with the Voice of the Customer... they amplify it with artificial intelligence and smart automation. Their secret? Building a world-class Support Experience. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
SaaS Summit
Location
Stage 4
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
15:25 - 15:45
Conference time
2025-04-30T18:25:00Z - 2025-04-30T18:45:00Z
Your local time
Shaping the future of global multimedia: Innovation and storytelling Join Paulo Rabello, Head of Technology for Media Supply Chain at Globo, as he explores the future of global multimedia and how technology is reshaping content creation and distribution. From sharing experiences of covering global events like the Olympics and World Cup to enhancing storytelling through innovation, this session dives into the evolving landscape of media on a global scale. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Creative Summit
Location
Stage 5
Format
Keynote
Attending
Talita Zampieri Superlógica Tecnologias
16:30 - 16:50
Conference time
2025-04-30T19:30:00Z - 2025-04-30T19:50:00Z
Your local time
Spotify today and tomorrow: Culture, connection, and innovation Spotify is more than an app — it’s a dynamic ecosystem where technology, culture, and creativity converge. In this session, Diana Ramírez, Head of Advertising for LATAM will explore how Spotify turns our everyday lives into immersive experiences, and how brands are driving impact — connecting with audiences in unmatched ways through unique and innovative formats across our platform. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.
Track
Creative Summit
Location
Stage 5
Format
Fireside
Attending
Talita Zampieri Superlógica Tecnologias